In 1954, Walt Disney entered an unusual barter-economy arrangement with television network ABC: He would provide them with a weekly hour-long broadcast, and in exchange they’d fund the construction of Disneyland. The TV show, originally named after the theme park Disney envisioned and later renamed Tomorrowland, went on to become one of the longest-running series in TV history, producing 54 seasons, 13 of which were hosted by Disney himself.

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